Polling & Surveys
Polling is a popular method used by today’s influential
political community to measure public opinion regarding upcoming
elections and various topics of interest. Several popular automated
polling methods include: opinion polls, push
polls, citizen surveys, and televoting. Identifying where the public stands
on upcoming elections plays a key role in staying ahead of
your opponents. Use automated polling to better understand
the perspectives of potential voters and strengthen the relationship
between you and your constituents. GOP Calls can target certain
areas based on demographics or geographic location. Hundreds
of candidates have used GOP Calls to determine where they stand
in the publics eye. These critical services can be completed
within a few hours and the information collected will be gathered
in a data file, analyzed, and cross tabbed.
- A push poll is a polling technique designed to persuade
respondents to adopt a particular view under the pretense
of conducting a poll. The entity conducting the poll often
refers to negative aspects of a particular opponent or policy
in order to influence the view of the poll respondent.
- An opinion poll is used to determine the perspective of a particular
survey sample. The responses from this sample are then applied
to the larger population within statistical parameters. Results
from an opinion poll can be used to help a candidate determine
which of his values to emphasize in his campaign.
- A citizen
survey is a variation of opinion polling in which residents
of a specific region are questioned to determine their viewpoint
on issues regarding their local community, government, and
political issues.
- Televoting is a form of opinion polling
that incorporates random digit dialing in order to contact
individuals who have the option to volunteer to receive written
materials on a certain issue. The participants are asked
to discuss the issue with their family and friends and then
come to a conclusion regarding the matter. Once the deliberation
period is concluded, volunteers are contacted a second time
to voice their opinion.
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